BRANDING

The value of brand collateral

Brand collateral: what is it? Simply said, your brand is a blank canvas, and the colors you choose for it are drawn from its supporting materials. Are you ready to go deep? Continue reading... As a business owner, you are aware that having a strong online presence is essential to success in the cutthroat world of today. It entails using social media platforms, creating a well-designed...

Metaverse branding: Some pointers for success

There was a spike in the use of Metaverse in 2021. The size of the global metaverse market was estimated at USD 63.83 billion in 2021, and by 2029, it is projected to have grown by USD 1,527.55 billion. We are witnessing a growing number of organizations using digital branding on Metaverse, from well-known companies like Coca-Cola and Pringles to academic institutions like Harvard...